.jpeg)
How we amplified impact
Through a targeted PR strategy, Compass focused on national media alongside automotive/ motoring as well as lifestyle publications to deliver both high reach and meaningful relevance. This approach ensured the campaign maintained credibility while maximising visibility.
98 High impact national stories
Compass secured Jaunt Motors in 98 tier 1 publications. Including online platforms like Drive, Life & Leisure, 7news.com.au, MSN Australia, news.com.au and The Daily Telegraph
2 Podcasts Interviews
Compass secured interviews with 2 tier 1 Australian motor podcasts - The Driven Podcast and Two Blokes Talk Electric Cars
55+ Million in two months
Over a two month period Compass secured a total reach of 55,464,304.
“Classic cars are charming … They’ve got stories, they’ve got soul. But they’re also unreliable and are getting harder to maintain. What we’re doing isn’t about reinventing the car. It’s about keeping what was great and fixing everything that wasn’t.”
Dave Budge
Co-Founder and CEO
.jpg)
Amplifying Stories That Matter
Compass Studio partnered with Jaunt Motors to announce and promote their new EV Conversion platform. The EV conversion platform maintains the integrity of the original Mokes and Land Rovers while making them suitable for modern ADR compliance. Meaning that these classics can now perform like a brand new vehicle.