Better brands need better press coverage
We share your story in ways that drive real commercial outcomes. Better media coverage means better brand awareness, stronger credibility and more customers choosing you.
Gaining awareness and momentum in a competitive market takes more than a good product. It takes the right story, told to the right people, at the right time. At Compass, we're proud of the brands we work with, which means we go the extra mile to make sure you get the coverage you deserve. We handle your PR by building genuine relationships with the media and influencers who reach your audience, so you can focus on what you do best.
Our Services
Media Pitching & Engagement
From press releases and media outreach to newsjacking and story pitching, Compass keeps your brand in the conversation. We build real media relationships, grow your reach and make sure your story lands where it matters.
Influencer Partnerships
Influencer marketing works best when it's authentic, and we know where to find the right voices. We tap into our trusted network of influencers to tell your brand's story with credibility. From sourcing and negotiating to briefing and managing campaigns end-to-end, we handle the details so you can focus on the results.
Activations & Branded Experiences
Some ideas deserve a stage. Whether it's a high-profile launch, a pop-up or a branded experience, we handle the strategy, execution and media engagement, designed to create buzz and drive lasting awareness.
Capital Raising
While you focus on securing investment, we lead the storytelling. Clear, compelling communications are the crucial ingredient in any successful capital raise, whether you're seeking seed funding or scaling up. We make sure the right investors hear the right story.
We share your story in ways that drive real commercial outcomes. Better media coverage means better brand awareness, stronger credibility and more customers choosing you.
Gaining awareness and momentum in a competitive market takes more than a good product. It takes the right story, told to the right people, at the right time. At Compass, we're proud of the brands we work with, which means we go the extra mile to make sure you get the coverage you deserve. We handle your PR by building genuine relationships with the media and influencers who reach your audience, so you can focus on what you do best.
Our Services
We'll help you lead the conversation
Through strategic, transparent communication, we position you as a leader, turning your complex impact efforts into a clear competitive advantage that builds trust, engages stakeholders, and drives real impact.
Reach values aligned customers
The rise of the "research-first" consumer—57% of whom extensively research before purchasing—demands brands prioritise clear, transparent messaging and compelling value propositions. Key touchpoints like websites, social media, and PR are vital for showcasing impact information, with 64% of Australians specifically seeking a company's impact information on its website.
Navigate reporting compliance
The reporting landscape is changing, and smaller businesses must be prepared to avoid being caught off guard.
With Consumer Law already prohibiting misleading environmental claims, now is the time to get your sustainability messaging right. We’ll arm you with the confidence to speak clearly, authentically and in an ACCC-approved way about your impact commitments without fear of greenwashing
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What you can expect
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Strategic Deep Dive & Analysis
We take a strategic, insights-driven approach to ensure your messaging stands out and connects with you stand out and connect with their audience on a deeper level.
Discovery Workshop: We develop a tailored, in-depth workshop with key stakeholders to uncover core values and identify untapped opportunities.
Customer-Centric Insights: Using a variety of research techniques, including surveys, market analysis and insights, to uncover customer motivations and expectations.
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Stakeholder Alignment
Our Impact Strategy creates alignment across leadership and stakeholders by establishing a clear, unified narrative that reflects your brand’s purpose and impact.
This process ensures everyone—from executives to marketing teams—speaks the same language when communicating impact and ESG initiatives. This shared understanding strengthens internal decision-making, enhances external credibility, and empowers your team to engage confidently with investors, customers, and the media.
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Core Messaging and Impact Story Toolkit
A tailored Impact & Brand Messaging Toolkit— a 30-40 page strategic document packed with audience insights, messaging frameworks, an impact narrative, and an elevator pitch.
This powerful, unified set of core messages to ensure consistency across channels, align communications with business goals, and address audience needs to build trust and engagement for maximum impact.
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Implementation Roadmap
Our Implementation Guidance provides a step-by-step framework for seamlessly integrating your impact messaging across your website, social media, and marketing materials. This ensures consistency, engagement, and alignment across all channels.
why work with us?
At Compass, we bring big-agency brains without the baggage. No layers, no red tape, just senior experts who roll up their sleeves and get to work on your business. But don't just take our word for it...
Steph Curley
Impact & Activism Manager
"Wow - Luke and his team worked with us at Ben & Jerrys in Australia over 2023 and I cannot recommend Compass more highly! The activism work we do can be tricky, and hard for many media companies to really do well, but Luke, Jonas, Mel & the rest of the Compass team absolutely blew it out of the water! Not only did they get incredible results for the campaign, on a personal note they are a pleasure to work with and go above and beyond every time. Thanks Compass for a great year working together!"
Matthew Webb
Chief of Markets
By maintaining 100% cocoa bean traceability and fostering long-term cooperative partnerships, we're setting new industry standards for fair trade practices.
Dave Budge
Co-Founder and CEO
“Classic cars are charming … They’ve got stories, they’ve got soul. But they’re also unreliable and are getting harder to maintain. What we’re doing isn’t about reinventing the car. It’s about keeping what was great and fixing everything that wasn’t.”
Daniel Flynn
Managing Director and Co-founder
“Compass has been an invaluable partner for Thankyou over the years,” said Daniel Flynn, Thankyou co-founder. “As part of reimagining Thankyou, we had a vision of trimming back our internal operations and focusing on the 5% our team could do better than anyone else, and highly integrating other functions that weren’t our strength to agency partners; fortunately Compass was a partner of ours years earlier, so we knew we had a trusted partner ready to take our story and products to the world. The last few years have been epic and we can’t wait to see what the future holds.”
FAQs
Thinking about engaging Compass Studio to amplify your impact? Here are the answers you’re looking for.
What is the difference between PR and brand communications strategy?
PR gets your name out there. Brand communications strategy makes sure the right story lands with the right people, in the right way, every time. We do both, and we make sure they work together.
How do I communicate my brand values without greenwashing?
Carefully, credibly and with evidence. We help brands identify the stories they can own with integrity, build messaging that's grounded in fact, and communicate purpose in a way that builds trust rather than eroding it.
What makes Compass different from other PR & Strategic Communications agencies?
We're a senior-led team with deep industry expertise, real media relationships and a proven record in driving both brand love and business outcomes. We don't just talk results. We prove them.
Why should I choose Compass Studio for a strategy?
Our strategies are built for brands with purpose. We combine clarity, creativity and commercial thinking to deliver roadmaps that drive results—no fluff, just impact.
What are the advantages of using an agency rather than just doing it myself?
You could do it yourself, but that means juggling strategy, storytelling, execution and measurement all at once. With Compass, you get a tight-knit team of senior experts who move fast, act strategically and know what works. We get to know your brand inside out and act like an extension of your team.
What are the advantages of using a PR agency rather than just doing it myself?
It takes time to write press releases, find contacts, and liaise with journalists, influencers, and producers to get your story out to the masses. While having some contacts in your rolodex is a definite advantage, you can’t always rely on one publication elevating your brand into a new space. The ultimate benefit of PR is creating media diversity. We’re able to tap into our contact lists and amplify your message in the channels that give you access to a wider audience. Impact is a big space, which has afforded us the opportunity to build a network of contacts across industries, meaning your brand will continue to appear in relevant outlets that match your campaign needs.
I’ve done PR before and wasn’t satisfied with the results. What makes Compass different?
Just like any other industry, you may find a partner who sounds great on paper, but doesn’t always understand your mission. This is why our work stands out against our competitors. We don’t do cookie-cutter. We find the right angle, connect it with the right media, and create campaigns that get noticed. Our relationships, insights, deep industry knowledge and creativity set us apart—and deliver real results. It’s a point-of-difference that we promise, you’ll feel.
How do you measure success and ROI?
We align our campaign metrics with your business goals, whether that's media reach, conversion rate, ROAS or engagement. Then we report on what matters, with total transparency.
How much does a creative campaign cost?
Short answer: it depends. Campaigns are scoped based on the outcome you’re after, the services needed, the channels, and the scale of delivery. We’ll always provide clear costing upfront, and we tailor solutions to your goals and budget.
What is included in your standard PR services?
We offer full-service PR: strategy, media outreach, releases, editorial placement, newsjacking, thought leadership, influencer partnerships, events, and media training—tailored to your brand and objectives.
What is PR?
Public Relations is how your brand earns attention and builds trust—through media coverage, thought leadership, events, and storytelling. It shapes how people perceive and connect with your brand.