How we drove performance
Compass delivered a four-month CSF Campaign that combined product launch storytelling, founder profiling and investor visibility to grow Earthletica’s national presence. From features in the AFR and Broadsheet to coverage across Today Show, news.com.au and a national broadcast network spanning 20+ channels, the strategy built sustained momentum ahead of and during the brand’s Birchal crowdfunding campaign.
262 Pieces of Coverage, with 206 Tier 1 and 125M+ Reach
Compass secured extensive national media coverage across business, lifestyle, fashion and mainstream news outlets such as AFR, Today Show, The Morning Show and Broadsheet. The campaign positioned Earthletica in front of millions of Australians and built widespread brand recognition during a critical growth phase.
400% Increase in Sales During Campaign Period
Sustained media visibility and strategic storytelling translated directly into commercial performance, with Earthletica experiencing a significant uplift in sales throughout the campaign period.
$1.1M Raised Through Birchal Crowdfunding Campaign
By building founder credibility and maintaining strong media momentum, Compass helped generate investor confidence and community engagement that contributed to a highly successful crowdfunding campaign outcome.
Turning Brand Visibility into Commercial Growth
Through a strategic mix of founder profiling, product launch storytelling and sustained national media exposure, Compass positioned Earthletica as one of Australia’s most talked-about emerging activewear brands, as well as one of the highest recorded Crowdsourced Funding campaigns of 2026.