How we amplified impact
Compass secured high-impact coverage that elevated “Sea Country / Malu Lag” as a vital cultural and environmental story, spotlighting the leadership of Torres Strait Islanders in the fight against climate change. We drove national attention to the film’s call for ocean protection, strengthening pressure on the government to commit to protecting 30% of Australia’s oceans by 2030.
24.7 million National Reach
Through strategic pitching and tailored media outreach, Compass secured coverage in leading outlets including The Guardian, SBS, National Indigenous Times, and ABC News. This not only extended the documentary’s reach well beyond the premiere but also built national momentum for Patagonia’s campaign—amplifying activist and film protagonist Tishiko King’s voice and climate justice advocacy.
69 High-Impact Stories
High‑impact media stories across top‑tier national outlets, including major news, lifestyle, environmental, and Indigenous affairs publications—amplifying Patagonia’s climate justice message nationwide.
14 million+ Reach in First Week
Supporting Patagonia’s launch of Sea Country / Malu Lag, Compass hosted an exclusive premiere for key media and stakeholders—giving journalists a first look at the powerful documentary and its urgent message on First Nations ocean protection. This strategic launch created a wave of coverage, reaching 14 million people in its first week and cementing Patagonia’s role as a leading voice in climate justice.
"As a true extension of our team, Compass took the time to understand our goals and our unusual business model.They always find the most direct way to communicate our brand and product stories to local media achieving great results and heightened brand awareness."
Naima Wilson
Patagonia AU/NZ Marketing Director
Amplifying Stories That Matter
This campaign proved the power of authentic storytelling, Indigenous leadership, and strategic PR to drive national awareness and policy pressure. Together with Patagonia, we helped shift the ocean conservation narrative from crisis to action—showcasing how values-led storytelling can spark change.