How we amplified impact
Compass developed a winning strategy that allowed LINE Hydrogen to educate investors about the value of green hydrogen, all the while securing $1.3M to fuel their next stage of growth.
57 Unique Pieces Of Coverage
Press coverage in key publications was successful in converting interested into invested.
Media Reach Of 144M
Compass’ PR approach led to coverage in outlets like national outlets like The Australian Financial Review, ABC and The Australian, as well as continued stories in local outlets.
4.3x Return On Investment
After securing over 50% of all expressions of interest via social media advertising campaigns, Compass' digital marketing team secured additional investments in the public phase. Here, LINE's return on investment was $4.30 invested for every $1 spent.
A successful Birchal raise for LINE Hydrogen
In a race to be the pioneers of Australia's Green Hydrogen renewable energy industry, Line Hydrogen needed to scale up fast in order to be early to market with their diesel replacement product.