Saving the Southern Sea with Ben & Jerry's

Compass worked with Ben & Jerry's and Surfrider Australia to generate awareness and media coverage for the Southern Blast film and the Tour d'Ice Cream.

Public Relations
Lead Generation

How we amplified Impact

Starting in Hobart and running all the way to Byron and back to Sydney, Compass generated press in outlets nationwide with the key intention of generating signatures, film attendance and awareness of the devastating seismic blasting plans.


Pieces of coverage secured by Compass, including 70 pieces of broadcast.

19.9 million

Number of people reached by Compass' PR coverage. Such wide-spread media reach helped Ben & Jerry’s to secure thousands of signatures for the petition to end seismic blasting.


Number of messages sent to Australian politicians using the Ben & Jerry’s and Surfrider letter writing tool urging them to stop the harmful act of seismic blasting.

"Wow - Luke and his team worked with us at Ben & Jerrys in Australia over 2023 and I cannot recommend Compass more highly! The activism work we do can be tricky, and hard for many media companies to really do well, but Luke, Jonas, Mel & the rest of the Compass team absolutely blew it out of the water! Not only did they get incredible results for the campaign, on a personal note they are a pleasure to work with and go above and beyond every time. Thanks Compass for a great year working together!"

Steph Curley

Impact & Activism Manager

Since the beginning of the campaign, Australians have sent over 10,000 letters to politicians expressing their concern about this specific blasting proposal. The pressure from  which has helped reduce the proposed blast radius from a planned 7.7 million hectares of ocean floor to 4.5 million.

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