How we amplified impact
Having worked with Surfrider for years, Compass recognised this was the moment to elevate them from grassroots to national prominence. We reframed their important research as both an environmental and cultural crisis, expanded the story beyond eco-media to mainstream outlets, and created urgency by highlighting at‑risk surf spots and the economic stakes for Australia’s $69 billion coastal economy.
71 High-Impact Stories
We executed a nationwide media blitz, securing 71 high-impact stories across online, broadcast, and print—including ABC Radio National, Triple J: Hack, The Guardian, and Australian Associated Press.
220.5 Million Reach
This coverage reached 220.5 million people and marked Surfrider’s first major national media presence, transforming their profile from a grassroots voice into a recognised leader in environmental advocacy.
Building a National Spokesperson
By elevating CEO Steph Curley’s profile through high-impact media interviews and thought-leadership opportunities, she became a recognised national voice on coastal protection and climate change - a trusted expert sought after by Australia’s top news outlets.
"I’ve worked with Luke and his team for years … and each time they blow me away with the incredible results they produce. It also helps that they are just really nice people who you actually enjoy working with!"
Steph Curley Surfrider Research
CEO
Turning Research into a National Conversation on Climate
By strategically positioning Surfrider’s research as both a cultural and environmental wake-up call, we helped them break into the national conversation—and into the hearts of Australians who care about protecting our coastlines for generations to come.