The Aquarium of Tomorrow

Making a big splash for ethical banking through an influencer campaign that made waves across Australia.

Creative Campaigns

How we amplified impact

Compass sourced the perfect influencers, already naturally engaged and enthusiastic about sustainability, which successfully amplified Bank Australia’s environmental message through authentic, purpose-led storytelling and high-performing social engagement.

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Creative Campaigns

7 Influencers engaged

Compass contracted Brinkley Davies (@brinkleydavies), Molly Farai (@mollyfarai), Catherine Jia (@project.catherine), Tara Chandra (@tarachandra_), Ali Whittle (@aliwhittle_), Lauren Grimshaw (@consciousconsidered) and Kal Glanzing (@kalglanzing)

664,530 combined audience

Together, contracted talent delivered above and beyond on content. Creating buzz, awareness and education around the new card launch, the Aquarium of the Future, and ethical banking. 

83,806 account reached

This influencer campaign reach 83,806 accounts across instagram and TikTok, demonstrating strong visibility and meaningful engagement across our audience.

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Amplifying Stories That Matter

Compass Studio brought Bank Australia’s Aquarium of Tomorrow and new card launch to life by engaging storytellers who were already deeply connected to sustainability. Their authentic content amplified Bank Australia’s environmental message, transforming complex ideas into accessible, purpose-led narratives that drove high social engagement and awareness.

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